Pushing the boundaries of immersive entertainment
Epic games, insane lights, and nonstop action – that’s House of Hype! Powered by ENTTEC’s next-gen lighting control, this is where Dubai’s nightlife meets immersive tech like never before.
| Client | M/s Hyper Space , Ms Lizzie Wafer |
| Type | Entertainment |
| Location | Dubai, UAE |
| Products | PXL100x25 Dot : 77 nos PXL40 dots : 3160 dots Neon Flex 10 pix/m DMX, RGBW LED Strip, IP20, 20 pix/m RGBW LED Srtrip, IP20,60 Pix/m RGBW Octo Pixelator Mini Storm 10 Din Etergate CVC4 ELM : 512U, & 256U |
| Year | 2025 |
| Project Credits | Installation and programming: M/s First Events, Mr Sajid, and Rakesh, Ms AV Worx , Mr Derek Marion Lighting Designer: M/s Emittive, Mr Martin Roberts Project Designer: M/s Blugrass, Mr. Jeric Dabu and Ahmad Main Integrator: M/s Pixcom, Mr. Shihaz and M/s Atrium, Mr Mohd |
House of Hype is Dubai Mall’s newest and most electrifying attraction, blending immersive technology with high-energy entertainment. Spanning approximately 100,000 sq. ft. in the Chinatown area, HOH is an adventure playground like no other, featuring mesmerizing worlds, interactive games, thrilling performances, exclusive shopping, and epic surprises at every turn.
Designed to be more than just a gaming hub, it’s a permanent installation where technology, design, and creativity converge to form a next-level experience. With immersive lighting as a core element, every inch of the space pulses with vibrant colors and dynamic effects, enhancing the attraction’s energy and excitement.
To craft a truly immersive environment, lighting designer Martin Roberts (@emittiv) turned to ENTTEC’s cutting-edge lighting control solutions. The goal? To create stunning, responsive lighting experiences that seamlessly adapt to their surroundings, amplifying the magic within each uniquely themed space. By utilizing an advanced DMX-controlled system, Martin Roberts orchestrated a symphony of light that shifts, reacts, and evolves with visitors’ movements.
Solution
Controls.
Powered by ELM (ENTTEC LED Mapper) software, OCTO, Pixelator Mini, Storm 10, DIN Ethergate & CVC4
Lights.
Lit up with
PXL100x25 Dots, PXL40 Dots, Neon Flex & LED strips
The House of Hype’s lighting installation is a feat of engineering and creativity, combining customized LED solutions and pixel-based control systems. The project was executed by M/s First Events, led by Sajid and Rakesh, with AV Worx’s Derek Marion ensuring flawless integration.
The lighting design includes a range of ENTTEC products, such as the ELM software, Pixelator Mini, Storm10, Octo, DIN Ethergate, and CVC4.
These are paired with over 3,000 PXL40 Dots, PXL100x25 Dots, RGBW LED strips, and custom-cut Neon Flex, ensuring that every corner of House of Hype has a tailored lighting solution.
Each zone within the attraction has its own lighting design, calibrated to suit the theme and atmosphere. Whether it’s the vibrant Neon Dreams, the detailed Arabian Markets, or the otherworldly Orb Experience, the lighting shifts and adapts to fit the space and experience.
The lighting design focuses on smooth transitions, precise control, and creating a cohesive atmosphere throughout the entire venue.
House of Hype’s lighting system is more than just aesthetic—it enhances the overall experience by reacting to the movement and energy of the visitors, making every interaction feel unique.
With ENTTEC’s reliable and flexible lighting solutions, House of Hype offers a visually dynamic environment that elevates the entertainment experience at Dubai Mall.
Result
