Pushing the boundaries of immersive entertainment
Epic games, insane lights, and nonstop action – that’s House of Hype! Powered by ENTTEC’s next-gen lighting control, this is where Dubai’s nightlife meets immersive tech like never before.
| Client | M/s Hyper Space , Ms Lizzie Wafer |
| Type | Entertainment |
| Location | Dubai, UAE |
| Products | PXL100x25 Dot : 77 nos PXL40 dots : 3160 dots Neon Flex 10 pix/m DMX, RGBW LED Strip, IP20, 20 pix/m RGBW LED Srtrip, IP20,60 Pix/m RGBW Octo Pixelator Mini Storm 10 Din Etergate CVC4 ELM : 512U, & 256U |
| Year | 2025 |
| Project Credits | Installation and programming: M/s First Events, Mr Sajid, and Rakesh, Ms AV Worx , Mr Derek Marion Lighting Designer: M/s Emittive, Mr Martin Roberts Project Designer: M/s Blugrass, Mr. Jeric Dabu and Ahmad Main Integrator: M/s Pixcom, Mr. Shihaz and M/s Atrium, Mr Mohd |
House of Hype is Dubai Mall’s newest and most electrifying attraction, blending immersive technology with high-energy entertainment. Spanning approximately 100,000 sq. ft. in the Chinatown area, HOH is an adventure playground like no other, featuring mesmerizing worlds, interactive games, thrilling performances, exclusive shopping, and epic surprises at every turn.
Designed to be more than just a gaming hub, it’s a permanent installation where technology, design, and creativity converge to form a next-level experience. With immersive lighting as a core element, every inch of the space pulses with vibrant colors and dynamic effects, enhancing the attraction’s energy and excitement.
To craft a truly immersive environment, lighting designer Martin Roberts (@emittiv) turned to ENTTEC’s cutting-edge lighting control solutions. The goal? To create stunning, responsive lighting experiences that seamlessly adapt to their surroundings, amplifying the magic within each uniquely themed space. By utilizing an advanced DMX-controlled system, Martin Roberts orchestrated a symphony of light that shifts, reacts, and evolves with visitors’ movements.
Solution
Controls.
Powered by ELM (ENTTEC LED Mapper) software, OCTO, Pixelator Mini, Storm 10, DIN Ethergate & CVC4
Lights.
Lit up with
PXL100x25 Dots, PXL40 Dots, Neon Flex & LED strips
The House of Hype’s lighting installation is a feat of engineering and creativity, combining customized LED solutions and pixel-based control systems. The project was executed by M/s First Events, led by Sajid and Rakesh, with AV Worx’s Derek Marion ensuring flawless integration.
ENTTEC’s solutions provided the perfect toolkit for dynamic, interactive lighting, including:
– PXL100x25 Dots (77 units)
– PXL40 Dots (3,160 dots)
– Neon Flex 10 pix/m DMX, RGBW
– LED Strip, IP20, 20 pix/m RGBW
– LED Strip, IP20, 60 pix/m RGBW
– Octo
– Pixelator Mini
– Storm 10
– DIN Ethergate
– CVC4
– ENTTEC ELM: 512U & 256U
The Neon Flex was custom-cut to various lengths to ensure a seamless fit throughout the attraction. Meanwhile, the PXL40 and PXL100 dots were tailored in both pitch and dot density per string to match the intricate lighting designs across the space.
With ENTTEC’s technology and a team of lighting experts, House of Hype has redefined immersive entertainment in Dubai, offering visitors a spectacular journey through light, sound, and adventure. The result is an unparalleled experience—where every step is met with a dazzling display of brilliance
Result
